Marketing Strategy & Planning

Provide advice on overall marketing activities
Engage in market research activities, as required
Develop strategic marketing and advertising plans (including media planning and placement for print, outdoor and digital)
Provide a measurement program to outline performance metrics, targets, benchmarks, etc.
Develop a brand strategy to align with business objectives
Engage internal and external stakeholder audiences, as required (including facilitating strategic sessions and/or integrated stakeholder engagement activities)

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Provide Advice on Overall Marketing

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